Tech Cowboy
Red rock hoodoos filling a canyon under a wide sky of scattered clouds

drop 01 · live

Drop 01: Steady Hands

Quiet western, modern engineering.

Shop the drop

Drops go out through Mitch Alderson's newsletter. One email per drop.

In this drop

The story
Critical Path Tee in Mesa Dust, worn leaning on a truck bed at the edge of town
Six in the morning, before the first page.
Mesas at sunset outside Phoenix
Shot outside Wickenburg.

Western shirts for the people who keep production running.

Small runs on garment-dyed blanks. One quiet mark on the chest, and a line on the back yoke only your team will get. Each drop is named, made once and retired when it sells through.

Out West, In Prod.